Education | The UHNW Donor Opportunity
Why Now is the Time for Raising Major Gifts
Educational institutions face challenges everyday in fundraising and it has become exceedingly crucial for them to raise major gifts while confronting market volatility.
There are key differences between the Mass Affluent, the High Net Worth and the Ultra High Net Worth. Understanding the implications of wealth segmentation is critical for how and who you approach.
The habits and behaviors of those that are worth less than $10M and those worth more than $10M are drastically different:
- Merely Affluent (<$10M) - Adversely impacted by economic turbulence
- Elite Affluent (>$10M) - Buying habits not as impacted by economic situation; tend to buy with abandonment
Approaching for a major gift solicitation for your educational institution, you must understand your UHNW donor’s view of capital allocation holistically.
The Challenge:
A leading university needs to plan a giving programme for a new library.
Our Solution:
- Boost global prospect research and focus on UHNW leads using the Wealth-X online business solution. Tailored to meet your needs, our intelligence service gives you insight into any individuals whose net-worth is more than US$ 30 million.
- Our intelligence will help you identify which of these UHNW individuals are your alma mater and those who have connections with your alma mater and faculty members.
- We offer the only UHNW prospecting and tracking service that will help you efficiently generate and maintain your future donor list and keep you consistently informed.